Digital Marketing
Master every channel of digital marketing and turn your skills into a thriving career or business.
Created by Njofie AlainWhat you will learn
✓Build and execute full-funnel digital marketing strategies aligned with business goals
✓Grow audiences across Facebook, Instagram, LinkedIn, YouTube, and WhatsApp
✓Optimize websites and content for search engines (SEO) and run paid search campaigns (SEM)
✓Write persuasive copy and create content that drives engagement and conversions
✓Design and automate email marketing campaigns that nurture leads
✓Measure performance with analytics and report on key marketing metrics
✓Plan and manage budgets for paid advertising across multiple platforms
✓Generate leads and increase conversions using proven funnels and tactics
About this course
Course curriculum
7 sections · 70 lessons · 35 hours
Module 1: Introduction3 lessons · Self-paced⌄
- ⌑Opening - Digital Marketing Complete Training ProgramReading
- ⌑Definition of Digital MarketingReading
- ⌑Benefits of Learning Digital MarketingReading
Module 2: SOCIAL MEDIA MARKETING (SMM)8 lessons · Self-paced⌄
- ⌑What is Social Media MarketingReading
- ⌑Overview of Social Media Marketing PlatformsReading
- ⌑How to Get Started with Social Media MarketingReading
- ⌑Social Media Marketing StrategyReading
- ⌑Practical Strategies for Growing Your Social Media FollowingReading
- ⌑Core Pillars of Social Media MarketingReading
- ⌑The Importance of Social Media MarketingReading
- ⌑Opening - Facebook MarketingReading
Module 3: FACEBOOK MARKETING28 lessons · Self-paced⌄
- ⌑Overview of Facebook as a Social and Marketing PlatformReading
- ⌑Differences Between a Facebook Profile, Page and GroupReading
- ⌑Best Facebook Marketing and Content Posting PracticesReading
- ⌑Facebook Profile MarketingReading
- ⌑Facebook Page MarketingReading
- ⌑What is a Facebook Page?Reading
- ⌑Why need a Facebook Page for Businesses?Reading
- ⌑How to Create and Optimize a Business Facebook Page (step-by-step)Reading
- ⌑Definition of Some Key Concepts (core audience, custom audience, lookalike audience)Reading
- ⌑Growing your Page Audience and EngagementReading
- ⌑Interacting with your Page AudienceReading
- ⌑What is Business Manager.Reading
- ⌑Who should create a Facebook Business Manager account?Reading
- ⌑Benefits of Facebook Business ManagerReading
- ⌑Tips and best practices for Facebook Business ManagerReading
- ⌑How to Setup Business Manager, Ad Accounts, Pages and UsersReading
- ⌑What are Facebook Ads?Reading
- ⌑Understanding the Different Types of Facebook Ad (campaign) ObjectivesReading
- ⌑The Structure of a Facebook Campaign (Campaign, Ad set, Ad levels)Reading
- ⌑Different types of Ad Creatives/ FormatsReading
- ⌑Ad Placement OptimizationReading
- ⌑Ads Targeting: Interests and DemographicsReading
- ⌑How to Create Facebook Ads - Complete TutorialReading
- ⌑Facebook Pixel, and How it WorksReading
- ⌑The Key Concepts of Facebook PixelReading
- ⌑Creating and Installing a Facebook PixelReading
- ⌑What is copywriting?Reading
- ⌑Understanding your target marketReading
Module 4: COPYWRITING12 lessons · Self-paced⌄
- ⌑Capturing the right tone of voiceReading
- ⌑Extracting benefits that sellReading
- ⌑Techniques for crafting compelling headlines that drive curiosity and engagementReading
- ⌑Guarantees and trust-building techniquesReading
- ⌑Writing calls to actionReading
- ⌑Copywriting FormulasReading
- ⌑Elements of Great CopyReading
- ⌑How to Write the Best Ad CopyReading
- ⌑Good versus Bad Copy – IllustrationsReading
- ⌑Introduction and Overview of Content MarketingReading
- ⌑Building Brand IdentityReading
- ⌑Content Marketing StrategyReading
Module 5: CONTENT MARKETING6 lessons · Self-paced⌄
- ⌑Content mapping based on the customer journeyReading
- ⌑How to Boost Your Conversion OptimizationReading
- ⌑Introduction to Email MarketingReading
- ⌑Why Market Your Business with Email?Reading
- ⌑Can I just use Gmail/Yahoo to send emails instead of EMP?Reading
- ⌑How to Write Email Subject Lines that Get OpenedReading
Module 6: EMAIL MARKETING8 lessons · Self-paced⌄
- ⌑Connecting the Website to Google Analytics and Search ConsoleReading
- ⌑Adding a Lead Capture to the WebsiteReading
- ⌑How to Grow Your Email ListReading
- ⌑Follow through: Great Content TipsReading
- ⌑Overview of SEOReading
- ⌑5 SEO Metrics to Measure SEO PerformanceReading
- ⌑How to Do Keyword Research: Steps & StrategyReading
- ⌑How to Write Title Tags that Search Engines LoveReading
Module 7: Search Engine Optimization (SEO)5 lessons · Self-paced⌄
- ⌑How to Download Your CertificateReading
- ⌑Copy Optimization: Heading Tags, Outgoing & Internal LinksReading
- ⌑Local SEO: How to Rank Your Local Business in GoogleReading
- ⌑Digital Marketing Skills in High Demand Right NowReading
- ⌑How to Market Your Digital Marketing ServicesReading
Requirements
- ✓A computer with a stable internet connection
- ✓Basic familiarity with using the web and social media
- ✓No prior marketing experience required
- ✓A willingness to complete hands-on exercises
- ✓An email account to sign up for free marketing tools
Who this course is for
- ✓Beginners looking to start a career in digital marketing
- ✓Business owners who want to market their products online
- ✓Marketing professionals aiming to upgrade their skills
- ✓Freelancers and aspiring digital marketing agency owners
- ✓Students seeking practical, job-ready marketing skills
Career opportunities
- ✓Digital Marketing Specialist — Plan and run multi-channel campaigns to grow brand awareness and conversions for a company.
- ✓Social Media Manager — Build and manage a brand's presence across platforms like Instagram, Facebook, and LinkedIn.
- ✓SEO Specialist — Improve website rankings and organic traffic through on-page and technical optimization.
- ✓Content Marketer & Copywriter — Create compelling content and copy that attracts audiences and drives action.
- ✓Freelance Marketer / Agency Owner — Offer digital marketing services to clients or launch your own marketing agency.
Njofie Alain
Alain is a tech enthusiast who loves exploring digital tools and platforms. His extensive work in the digital field has set him apart as one of the top digital marketing experts in Cameroon and Africa. He has exceptional copywriting and web development skills. He is Co-Founder and COO of Afritech Academy and loves writing about interesting topics in tech.
Frequently asked questions
Do I need any prior experience to take this course?+
No. The course starts with the fundamentals and progresses to advanced strategies, so beginners and experienced marketers alike can benefit.
Will I get a certificate after completing the course?+
Yes. You will receive a certificate of completion once you finish all lessons and assignments.
Which tools will I learn to use?+
You will work with widely used industry tools for analytics, SEO, social media scheduling, and email marketing, many of which offer free plans.
Can this course help me start my own business?+
Absolutely. The skills you gain can be applied to grow your own venture or to launch a freelance or agency business serving clients.
How long do I have access to the materials?+
You receive lifetime access, so you can revisit lessons and updated resources whenever you need them.