Digital Marketing

Digital Marketing

Master every channel of digital marketing and turn your skills into a thriving career or business.

Bestseller 20 students

Instructor: Njofie Alain

  • Last updated June 21, 2026
  • English
  • All levels
  • 10 weeks · 35 hours

What you’ll learn

  • Build and execute full-funnel digital marketing strategies aligned with business goals
  • Grow audiences across Facebook, Instagram, LinkedIn, YouTube, and WhatsApp
  • Optimize websites and content for search engines (SEO) and run paid search campaigns (SEM)
  • Write persuasive copy and create content that drives engagement and conversions
  • Design and automate email marketing campaigns that nurture leads
  • Measure performance with analytics and report on key marketing metrics
  • Plan and manage budgets for paid advertising across multiple platforms
  • Generate leads and increase conversions using proven funnels and tactics

Course content

71 Lessons

Module 1: Introduction 4 lessons
Opening and Orientation
Opening – Digital Marketing Complete Training Program
Definition of Digital Marketing
Benefits of Learning Digital Marketing
Module 2: SOCIAL MEDIA MARKETING (SMM) 7 lessons
What is Social Media Marketing
Overview of Social Media Marketing Platforms
How to Get Started with Social Media Marketing
Social Media Marketing Strategy
Practical Strategies for Growing Your Social Media Following
Core Pillars of Social Media Marketing
The Importance of Social Media Marketing
Module 3: FACEBOOK MARKETING 27 lessons
Opening – Facebook Marketing
Overview of Facebook as a Social and Marketing Platform
Differences Between a Facebook Profile, Page and Group
Best Facebook Marketing and Content Posting Practices
Facebook Profile Marketing
Facebook Page Marketing
What is a Facebook Page?
Why need a Facebook Page for Businesses?
How to Create and Optimize a Business Facebook Page (step-by-step)
Definition of Some Key Concepts (core audience, custom audience, lookalike audience)
Growing your Page Audience and Engagement
Interacting with your Page Audience
What is Business Manager.
Who should create a Facebook Business Manager account?
Benefits of Facebook Business Manager
Tips and best practices for Facebook Business Manager
How to Setup Business Manager, Ad Accounts, Pages and Users
What are Facebook Ads?
Understanding the Different Types of Facebook Ad (campaign) Objectives
The Structure of a Facebook Campaign (Campaign, Ad set, Ad levels)
Different types of Ad Creatives/ Formats
Ad Placement Optimization
Ads Targeting: Interests and Demographics
How to Create Facebook Ads – Complete Tutorial
Facebook Pixel, and How it Works
The Key Concepts of Facebook Pixel
Creating and Installing a Facebook Pixel
Module 4: COPYWRITING 11 lessons
What is copywriting?
Understanding your target market
Capturing the right tone of voice
Extracting benefits that sell
Techniques for crafting compelling headlines that drive curiosity and engagement
Guarantees and trust-building techniques
Writing calls to action
Copywriting Formulas
Elements of Great Copy
How to Write the Best Ad Copy
Good versus Bad Copy – Illustrations
Module 5: CONTENT MARKETING 5 lessons
Introduction and Overview of Content Marketing
Building Brand Identity
Content Marketing Strategy
Content mapping based on the customer journey
How to Boost Your Conversion Optimization
Module 6: EMAIL MARKETING 7 lessons
Introduction to Email Marketing
Why Market Your Business with Email?
Can I just use Gmail/Yahoo to send emails instead of EMP?
How to Write Email Subject Lines that Get Opened
How to Grow Your Email List
Follow through: Great Content Tips
Adding a Lead Capture to the Website
Module 7: Search Engine Optimization (SEO) 7 lessons
Overview of SEO
5 SEO Metrics to Measure SEO Performance
Connecting the Website to Google Analytics and Search Console
How to Do Keyword Research: Steps & Strategy
How to Write Title Tags that Search Engines Love
Copy Optimization: Heading Tags, Outgoing & Internal Links
Local SEO: How to Rank Your Local Business in Google
Module 8: BUILDING A SUCCESSFUL DIGITAL MARKETING CAREER 3 lessons
Digital Marketing Skills in High Demand Right Now
How to Market Your Digital Marketing Services
How to Download Your Certificate

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Requirements

  • A computer with a stable internet connection
  • Basic familiarity with using the web and social media
  • No prior marketing experience required
  • A willingness to complete hands-on exercises
  • An email account to sign up for free marketing tools

Description

Digital marketing, or marketing in the digital space, has become an integral part of the modern marketing landscape. Our comprehensive digital marketing course covers a wide range of specialized skills and roles, including Facebook marketing, social media marketing (LinkedIn, YouTube, WhatsApp, Instagram), email marketing, search engine optimization (SEO), copywriting, and more.

Our expert trainers will guide you through the latest digital marketing concepts, enabling you to turn your newfound knowledge into a lucrative high-income job or business opportunity.

Who this course is for

  • Beginners looking to start a career in digital marketing
  • Business owners who want to market their products online
  • Marketing professionals aiming to upgrade their skills
  • Freelancers and aspiring digital marketing agency owners
  • Students seeking practical, job-ready marketing skills

Career opportunities

Digital Marketing Specialist

Plan and run multi-channel campaigns to grow brand awareness and conversions for a company.

Social Media Manager

Build and manage a brand's presence across platforms like Instagram, Facebook, and LinkedIn.

SEO Specialist

Improve website rankings and organic traffic through on-page and technical optimization.

Content Marketer & Copywriter

Create compelling content and copy that attracts audiences and drives action.

Freelance Marketer / Agency Owner

Offer digital marketing services to clients or launch your own marketing agency.

Your instructor

Njofie Alain

Alain is a tech enthusiast who loves exploring digital tools and platforms. His extensive work in the digital field has set him apart as one of the top digital marketing experts in Cameroon and Africa. He has exceptional copywriting and web development skills. He is Co-Founder and COO of Afritech Academy and loves writing about interesting topics in tech.

Frequently asked questions

Do I need any prior experience to take this course?

No. The course starts with the fundamentals and progresses to advanced strategies, so beginners and experienced marketers alike can benefit.

Will I get a certificate after completing the course?

Yes. You will receive a certificate of completion once you finish all lessons and assignments.

Which tools will I learn to use?

You will work with widely used industry tools for analytics, SEO, social media scheduling, and email marketing, many of which offer free plans.

Can this course help me start my own business?

Absolutely. The skills you gain can be applied to grow your own venture or to launch a freelance or agency business serving clients.

How long do I have access to the materials?

You receive lifetime access, so you can revisit lessons and updated resources whenever you need them.

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