Digital Marketing
Course content
71 Lessons · 61 Quizzes
Opening and Orientation
- Lesson overview
Opening – Digital Marketing Complete Training Program
- Lesson overview
Definition of Digital Marketing 1 item
- Lesson overview
- Definition of Digital Marketing. Quiz-CLICK HERE TO START
Benefits of Learning Digital Marketing 1 item
- Lesson overview
- Overview of Digital Marketing Fields/Specialties . Quiz-CLICK HERE TO START
What is Social Media Marketing 1 item
- Lesson overview
- What is social media marketing? Quiz-CLICK HERE TO START
Overview of Social Media Marketing Platforms 1 item
- Lesson overview
- Overview of Social Media marketing Platforms . Quiz-CLICK HERE TO START
How to Get Started with Social Media Marketing 1 item
- Lesson overview
- How to get started with social media marketing. Quiz-CLICK HERE TO START
Social Media Marketing Strategy 1 item
- Lesson overview
- Social media marketing strategy. Quiz-CLICK HERE TO START
Practical Strategies for Growing Your Social Media Following 1 item
- Lesson overview
- How to Grow social media Following. Quiz-CLICK HERE TO START
Core Pillars of Social Media Marketing 1 item
- Lesson overview
- Core Pillars of social media marketing. Quiz-CLICK HERE TO START
The Importance of Social Media Marketing 1 item
- Lesson overview
- The Importance of social media marketing. Quiz-CLICK HERE TO START
Opening – Facebook Marketing
- Lesson overview
Overview of Facebook as a Social and Marketing Platform 1 item
- Lesson overview
- Overview of Facebook as a Social and Marketing Platform. Quiz-CLICK HERE TO START
Differences Between a Facebook Profile, Page and Group 1 item
- Lesson overview
- Differences Between a Facebook Profile, Page and Group. Quiz-CLICK HERE TO START
Best Facebook Marketing and Content Posting Practices 1 item
- Lesson overview
- Best Facebook Marketing and Content Posting Practices. Quiz-CLICK HERE TO START
Facebook Profile Marketing 1 item
- Lesson overview
- Facebook Profile Marketing. Quiz-CLICK HERE TO START
Facebook Page Marketing 1 item
- Lesson overview
- Facebook Page Marketing. Quiz-CLICK HERE TO START
What is a Facebook Page? 1 item
- Lesson overview
- What is a Facebook Page?
Why need a Facebook Page for Businesses? 1 item
- Lesson overview
- Why need a Facebook Page for Businesses? Quiz-CLICK HERE TO START
How to Create and Optimize a Business Facebook Page (step-by-step) 1 item
- Lesson overview
- How to Create and Optimize a Business Facebook Page (step-by-step). Quiz-CLICK HERE TO START
Definition of Some Key Concepts (core audience, custom audience, lookalike audience) 1 item
- Lesson overview
- Definition of Some Key Concepts (core audience, custom audience, lookalike audience). Quiz-CLICK HERE TO START
Growing your Page Audience and Engagement 1 item
- Lesson overview
- Growing your Page Audience and Engagement. Quiz-CLICK HERE TO START
Interacting with your Page Audience 1 item
- Lesson overview
- Interacting with your Page Audience. Quiz-CLICK HERE TO START
What is Business Manager. 1 item
- Lesson overview
- What is Business Manager. Quiz-CLICK HERE TO START
Who should create a Facebook Business Manager account?
- Lesson overview
Benefits of Facebook Business Manager 1 item
- Lesson overview
- Benefits of Facebook Business Manager. Quiz-CLICK HERE TO START
Tips and best practices for Facebook Business Manager 1 item
- Lesson overview
- Tips and best practices for Facebook Business Manager. QUIZ. CLICK HERE TO START
How to Setup Business Manager, Ad Accounts, Pages and Users 1 item
- Lesson overview
- How to Setup Business Manager & Ad Account(s). QUIZ. CLICK HERE TO START
What are Facebook Ads? 1 item
- Lesson overview
- What are Facebook Ads?. QUIZ. CLICK HERE TO START
Understanding the Different Types of Facebook Ad (campaign) Objectives 1 item
- Lesson overview
- Understanding the Different Types of Facebook Ad (campaign) Objectives. QUIZ. CLICK HERE TO START
The Structure of a Facebook Campaign (Campaign, Ad set, Ad levels) 1 item
- Lesson overview
- The Structure of a Facebook Campaign (Campaign, Ad set, Ad levels). QUIZ. CLICK HERE TO START
Different types of Ad Creatives/ Formats 1 item
- Lesson overview
- Different types of Ad Creatives/ Formats. QUIZ. CLICK HERE TO START
Ad Placement Optimization 1 item
- Lesson overview
- Ad Placement Optimization. QUIZ. CLICK HERE TO START
Ads Targeting: Interests and Demographics 1 item
- Lesson overview
- Ads Targeting: Interests and Demographics. QUIZ. CLICK HERE TO START
How to Create Facebook Ads – Complete Tutorial
- Lesson overview
Facebook Pixel, and How it Works 1 item
- Lesson overview
- Facebook Pixel, and How it Works. QUIZ. CLICK HERE TO START
The Key Concepts of Facebook Pixel 1 item
- Lesson overview
- The Key Concepts of Facebook Pixel. QUIZ. CLICK HERE TO START
Creating and Installing a Facebook Pixel 1 item
- Lesson overview
- Creating and Installing a Facebook Pixel. Quiz-CLICK HERE TO START
What is copywriting? 1 item
- Lesson overview
- What is copywriting?. QUIZ. CLICK HERE TO START
Understanding your target market 1 item
- Lesson overview
- Understanding your target market. QUIZ. CLICK HERE TO START
Capturing the right tone of voice 1 item
- Lesson overview
- Capturing the right tone of voice. QUIZ. CLICK HERE TO START
Extracting benefits that sell 1 item
- Lesson overview
- Extracting benefits that sell. QUIZ. CLICK HERE TO START
Techniques for crafting compelling headlines that drive curiosity and engagement 1 item
- Lesson overview
- How to hook people in (with headlines & words that sell). QUIZ. CLICK HERE TO START
Guarantees and trust-building techniques 1 item
- Lesson overview
- Guarantees and trust-building techniques. QUIZ. CLICK HERE TO START
Writing calls to action 1 item
- Lesson overview
- Writing calls to action. QUIZ. CLICK HERE TO START
Copywriting Formulas 1 item
- Lesson overview
- Copywriting Formulas. QUIZ. CLICK HERE TO START
Elements of Great Copy 1 item
- Lesson overview
- Elements of Great Copy. QUIZ. CLICK HERE TO START
How to Write the Best Ad Copy 1 item
- Lesson overview
- How to Write the Best Ad Copy. QUIZ. CLICK HERE TO START
Good versus Bad Copy – Illustrations
- Lesson overview
Introduction and Overview of Content Marketing 1 item
- Lesson overview
- Introduction And Overview Of Content Marketing. Quiz-CLICK HERE TO START
Building Brand Identity 1 item
- Lesson overview
- Building Brand Identify. Quiz-CLICK HERE TO START
Content Marketing Strategy 1 item
- Lesson overview
- Content Marketing Strategy. Quiz-CLICK HERE TO START
Content mapping based on the customer journey 1 item
- Lesson overview
- Content Mapping Based On The Customer Journey. Quiz-CLICK HERE TO START
How to Boost Your Conversion Optimization
- Lesson overview
Introduction to Email Marketing 1 item
- Lesson overview
- Email marketing Quiz-CLICK HERE TO START
Why Market Your Business with Email? 1 item
- Lesson overview
- Why Market Your Business with Email? Quiz-CLICK HERE TO START
Can I just use Gmail/Yahoo to send emails instead of EMP? 1 item
- Lesson overview
- Can I just use Gmail/Yahoo to send emails instead of EMP? Quiz-CLICK HERE TO START
How to Write Email Subject Lines that Get Opened 1 item
- Lesson overview
- How to Write Email Subject Lines that Get Opened Quiz-CLICK HERE TO START
How to Grow Your Email List 1 item
- Lesson overview
- How to Grow Your Email List Quiz-CLICK HERE TO START
Follow through: Great Content Tips 1 item
- Lesson overview
- Follow through: Great Content Tips Quiz-CLICK HERE TO START
Adding a Lead Capture to the Website 1 item
- Lesson overview
- Adding a Lead Capture to the Website Quiz-CLICK HERE TO START
Overview of SEO 1 item
- Lesson overview
- Overview of SEO QUIZ. CLICK HERE TO START
5 SEO Metrics to Measure SEO Performance 1 item
- Lesson overview
- 5 SEO Metrics to Measure SEO Performance QUIZ. CLICK HERE TO START
Connecting the Website to Google Analytics and Search Console 1 item
- Lesson overview
- Connecting the Website to Google Analytics and Search Console QUIZ. CLICK HERE TO START
How to Do Keyword Research: Steps & Strategy 1 item
- Lesson overview
- How to Do Keyword Research: Steps & Strategy QUIZ. CLICK HERE TO START
How to Write Title Tags that Search Engines Love 1 item
- Lesson overview
- How to Write Title Tags that Search Engines Love QUIZ. CLICK HERE TO START
Copy Optimization: Heading Tags, Outgoing & Internal Links 1 item
- Lesson overview
- Copy Optimization: Heading Tags, Outgoing & Internal Links QUIZ. CLICK HERE TO START
Local SEO: How to Rank Your Local Business in Google 1 item
- Lesson overview
- Local SEO: How to Rank Your Local Business in Google QUIZ. CLICK HERE TO START
Digital Marketing Skills in High Demand Right Now
- Lesson overview
How to Market Your Digital Marketing Services
- Lesson overview
How to Download Your Certificate
- Lesson overview
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Description
Digital marketing, or marketing in the digital space, has become an integral part of the modern marketing landscape. Our comprehensive digital marketing course covers a wide range of specialized skills and roles, including Facebook marketing, social media marketing (LinkedIn, YouTube, WhatsApp, Instagram), email marketing, search engine optimization (SEO), copywriting, and more.
Our expert trainers will guide you through the latest digital marketing concepts, enabling you to turn your newfound knowledge into a lucrative high-income job or business opportunity.
Your instructor
Njofie Alain
Alain is a tech enthusiast who loves exploring digital tools and platforms. His extensive work in the digital field has set him apart as one of the top digital marketing experts in Cameroon and Africa. He has exceptional copywriting and web development skills. He is Co-Founder and COO of Afritech Academy and loves writing about interesting topics in tech.
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