Digital Marketing
Online Training
Course Instructor: Njofie Alain
Description:
Our Digital Marketing Complete Course is your ultimate guide to mastering the art of digital marketing. Whether you’re a beginner looking to kickstart your career or a seasoned professional aiming to enhance your skills, this course is designed to provide you with a comprehensive understanding of all aspects of digital marketing.
Through a combination of theoretical knowledge and practical application, you will delve into various digital marketing disciplines, including: social media marketing, content marketing, copywriting, search engine marketing, email marketing, analytics, and more. You will learn how to leverage digital channels effectively to drive brand awareness, generate leads, and increase conversions.
Our experienced instructors will take you through real-world examples, case studies, and hands-on exercises to ensure you gain practical insights and develop valuable skills. You’ll also have access to cutting-edge tools and techniques used in the industry, enabling you to stay ahead of the curve.
Upon completion of this course, you will be equipped with the expertise to create and implement successful digital marketing strategies that align with business goals. Whether you aspire to work for an organization, start your own digital marketing agency, or enhance your existing marketing initiatives, this course will empower you to excel in the rapidly evolving digital landscape.
This course includes:
- Complete online training modules
- Downloadable resources
- Full lifetime access (available onlien 24/7)
- Access on laptop, desktop & mobile
- Live Chat, Email and WhatsApp support
- Certificate of completion
- Job opportunities through our network
Pricing:
Pricing:
Benefits:
Course Content
Definition of Digital Marketing
Lesson Content
Benefits of Learning Digital Marketing
What is Social Media Marketing
Lesson Content
Overview of Social Media Marketing Platforms
1 Quiz
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How to Get Started with Social Media Marketing
Social Media Marketing Strategy
Lesson Content
1 Quiz
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Practical Strategies for Growing Your Social Media Following
Lesson Content
Core Pillars of Social Media Marketing
The Importance of Social Media Marketing
1 Quiz
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Overview of Facebook as a Social and Marketing Platform
1 Quiz
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Differences Between a Facebook Profile, Page and Group
1 Quiz
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Best Facebook Marketing and Content Posting Practices
Facebook Profile Marketing
Lesson Content
Facebook Page Marketing
Lesson Content
What is a Facebook Page?
Lesson Content
Why need a Facebook Page for Businesses?
1 Quiz
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How to Create and Optimize a Business Facebook Page (step-by-step)
1 Quiz
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Definition of Some Key Concepts (core audience, custom audience, lookalike audience)
Growing your Page Audience and Engagement
Interacting with your Page Audience
What is Business Manager.
Lesson Content
Benefits of Facebook Business Manager
1 Quiz
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Tips and best practices for Facebook Business Manager
1 Quiz
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How to Setup Business Manager, Ad Accounts, Pages and Users
What are Facebook Ads?
Lesson Content
1 Quiz
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Understanding the Different Types of Facebook Ad (campaign) Objectives
1 Quiz
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The Structure of a Facebook Campaign (Campaign, Ad set, Ad levels)
Different types of Ad Creatives/ Formats
Ad Placement Optimization
Lesson Content
Ads Targeting: Interests and Demographics
Facebook Pixel, and How it Works
Lesson Content
The Key Concepts of Facebook Pixel
Creating and Installing a Facebook Pixel
Lesson Content
Understanding your target market
Lesson Content
Capturing the right tone of voice
Lesson Content
Extracting benefits that sell
Lesson Content
1 Quiz
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Techniques for crafting compelling headlines that drive curiosity and engagement
Guarantees and trust-building techniques
Writing calls to action
Lesson Content
Lesson Content
Elements of Great Copy
Lesson Content
How to Write the Best Ad Copy
Lesson Content
1 Quiz
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Introduction and Overview of Content Marketing
Building Brand Identity
Lesson Content
Content Marketing Strategy
Lesson Content
1 Quiz
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Content mapping based on the customer journey
Introduction to Email Marketing
Lesson Content
Why Market Your Business with Email?
1 Quiz
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Can I just use Gmail/Yahoo to send emails instead of EMP?
1 Quiz
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How to Write Email Subject Lines that Get Opened
How to Grow Your Email List
Lesson Content
Follow through: Great Content Tips
Lesson Content
Adding a Lead Capture to the Website
Lesson Content
5 SEO Metrics to Measure SEO Performance
1 Quiz
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Connecting the Website to Google Analytics and Search Console
How to Do Keyword Research: Steps & Strategy
1 Quiz
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How to Write Title Tags that Search Engines Love
1 Quiz
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Copy Optimization: Heading Tags, Outgoing & Internal Links
1 Quiz
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Local SEO: How to Rank Your Local Business in Google
Requirements:
Opportunities:
- Digital Marketing Manager: Oversee and execute digital marketing strategies for businesses and organizations.
- SEO Specialist: Optimize websites to improve their visibility in search engine results and drive organic traffic.
- Social Media Manager: Manage social media platforms, create engaging content, and implement social media marketing campaigns.
- Content Marketer: Develop and distribute valuable content to attract and engage target audiences, driving brand awareness and customer engagement.
- PPC Specialist: Manage pay-per-click advertising campaigns, including keyword research, ad creation, and performance analysis.
- Analytics Manager: Analyze data and provide insights to optimize digital marketing efforts, measure campaign performance, and make data-driven decisions.
- Email Marketing Specialist: Develop and execute email marketing campaigns, creating compelling content and implementing strategies to drive conversions and customer retention.
- E-commerce Manager: Manage online stores, optimize product listings, and implement digital marketing strategies to drive sales and grow revenue in the e-commerce industry.
Course Instructor:
Njofie Alain
FAQs:
The course is delivered 100% online on this website through interactive videos, quizes and practice exercises.
Immediately! Once you enroll, you will gain access to the course materials (videos, quizes, exercises)
Yes! You can learn at your own pace by simply login into our website. Anytime, anywhere.
Yes. You will be awarded a certificate after completing a course.
Yes! 100%
Mobile Money, Credit Card and more. Our courses can be purchased directly on our website, using MTN Mobile Money, Orange Money, Credit Card, eNaira, Direct Bank Transfer, etc. The procedure for course purchase is self-guided, and you do not need any assistance to get that done. However, if you face any difficulty in the process, you can contact us through the live chat on this website or send us an email.
Yes. You can still purchase the course. Contact us on WhatsApp through +237651 750 136 or the live chat on this website, to make a manual purchase.
Yes, we will give you any assistance you need while studying. Contact us through the live chat on this website or Send us a message if our assistance is needed.
Yes, every skill you learn is preparing you for the job market or as a self employed individual. The skills learned can also enhance your current job if you are already employed.

100% No-Risk Money Back Guarantee!
You are fully protected by our 100% Money Back Guarantee. If you take the first few lessons and don't like it within 30 days, then we will gladly refund your money. No questions asked!